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Entry Questions

BRAND MARKETING

1. Marketing/Business Objective:
What was the overriding challenge and how did you solve it?

2. Collaboration Process:
Describe how all participants worked together to get the product to shelf? Provide details of the role of brand owner, designer, prepress, printer etc.

3. Brand Positioning and Target Market:
What was the creative solution to reflect this brand positioning? How relevant is it to target? Will it drive trial and usage? Is design reflective of positioning?

4. Shelving strategy & competitive set - Provide merchandising photos (in step 4 of this process):
Is it original and compelling? Does it maximize shelf impact and create excitement? How is the brand block differentiated against competitive brands?

5. Packaging Innovation:
Is this package innovative or trend-setting in terms of its branding, packaging graphics &/or structural design? Has the package utilized innovative materials?

6. Sustainable Design:
Has the package been designed with the circular economy in consideration, i.e. reusable, recyclable, upcyclable, compostable, alternative energy applications? Does the package avoid using unsubstantiated/green washing messages?

7. Design Performance Improvement:
Describe how the package design is performing? (Possible evidence includes incremental sales, distribution, or market share performance improvement metrics; client/customer testimonials, or research results - or any other metric you feel speaks to the effectiveness of the design).



PACKAGE INNOVATION - TECHNICAL DESIGN

1. Optimization, Performance and Cost:
Has package been optimally designed for product protection vis-à-vis storage, and distribution? Is the cost aligned with value of the product? Is it over packaged?

2. Product Protection and Consumer Safety:
Does the package provide adequate product protection vis-à-vis security and food safety (where applicable), i.e. tamper-evidence, product safety, child-resistance? Was it produced in a GFSI certified facility?

3. Degree of Manufacturing Complexity:
Does the utilization of technology, materials or print processes increase the degree of difficulty; provide differentiation or lower cost? For example digital, flexographic, gravure, offset, silk screen printing? Hot stamping, emboss/deboss, metallic, fluorescent and thermochromatic inks? For example zippers, fitments, closures, easy open features (laser score)? High Definition plate technology in Flexo, extended color gamut, in-line lamination, unique application of coatings - outboard station in flexo or rotogravure application?

4. Innovative Use of Materials:
Is the material unique, a break from traditional substrates i.e. hybrid combinations, paper/corrugated, unique combination of laminated structures to extend shelf life, bioplastics? Hot stamping, emboss/deboss, metallic, fluorescent and thermochromatic inks? For example zippers, closure, easy open features?

5. Sustainable Design:
Has the package been designed with the next life solution in mind to avoid going into landfill, i.e. reusable, recyclable, upcyclable, compostable, alternative energy applications? Does not include unsubstantiated/green washing messages.

6. Merchandising and Consumer Appeal in Store:
Does the branding, graphics and structure have instant WOW factor appeal to its target market and in relation to its competitors? (Was this package designed with the consumer in mind for example easy open, easy to carry, easy to reclose?)

7. Communication and Labelling Effectiveness:
Is the design easy to read, clear and legible and compliant? Is it nutritional labelling compliant?

8. Consumer Functionality and Use at Home:
Some packs can look great but can let themselves down and disappoint in use. For example full, half used and nearly empty. Do the unique structural elements cause consumers to remember the package for example shape, pour spouts, shelf stable, caps, closures?

9. Active, Intelligent, Smart and Augmented Reality Applications:
Does the package include any packaging systems that help extend shelf life, monitor freshness, display information, improve safety, and improve convenience?

10. Collaboration Process:
How did all participants work together to get the product to shelf? Discuss the role of brand owner, designer, prepress, printer etc.

11. Design Performance Improvement:
Describe how the package design is performing? (Possible evidence includes incremental sales, distribution, or market share performance improvement metrics; client/customer testimonials, or research results or any other metric you feel speaks to the effectiveness of the design).



PACKAGE INNOVATION - SUSTAINABLE DESIGN

1. Optimization, Performance and Cost:
Has package been optimally designed for product protection vis-à-vis storage, handling, and distribution? Is the cost aligned with value of the product? What steps has been made to prevent over packaging? (e.g., removal of extra layers or components, size/weight reduction, case count optimization, etc.)

2. Product Protection and Consumer Safety:
Does the package provide adequate product protection vis-à-vis security and food safety (where applicable), i.e., tamper-evidence, product safety, shelf stability, child-resistance? Was it produced in a GFSI certified facility?

3. Degree of Manufacturing Complexity:
Does the utilization of technology, materials recovery, separation or cleaning processes increase the degree of difficulty; provide differentiation or impact cost?

4. Innovative Use of Materials:
Has innovation been applied so that the material is sourced renewably and/or can incorporate or increase recycled content?

5. Sustainable Design:
Has the packaging been designed with the circular economy in mind so that waste to landfill is avoided and the material can be recovered post-use? (e.g., reusable, recyclable, compostable, alternative energy applications, etc.)

6. Merchandising and Consumer Appeal in Store:
Does the branding, graphics and structure have instant WOW factor appeal to its target market and in relation to its competitors? Was this package designed with the consumer in mind? For example, it is easy to open, easy to carry, easy to reclose?

7. Communication and Labelling Effectiveness:
Is the design easy to read, clear, legible, and compliant? Is it nutritional labelling compliant? Does it include effective disposal instructions, or substantiated green messages?

8. Consumer Functionality and Use at Home:
Some packaging can have great shelf appeal but can lack functionality and performance during use. For example, does the design allow for all the contents to be easily dispensed? Do the unique structural elements (e.g., shape, pour spouts, caps, closures, etc.) cause consumers to remember the package?

9. Active, Intelligent, Smart and Augmented Reality Applications:
Does the package include any additional applications that help improve the disposal and/or recovery of the package?

10. Collaboration Process:
How did all participants work together to get the product to shelf while improving its environmental footprint? Discuss the role of brand owner, designer, prepress, printer, etc. What made the collaborative process unique among involved parties?

11. Design Performance Improvement:
Describe how the package design is performing? (Possible evidence includes incremental sales, distribution, or market share performance improvement metrics; third-party testing, client/customer testimonials, or research results or any other metric you feel speaks to the effectiveness of the design).



PACKAGE INNOVATION - DESIGN FOR ECOMMERCE

1. Optimization, Performance and Cost:
Has package been optimally designed for product protection vis-à-vis storage, handling, and distribution? Is the cost aligned with value of the product? What steps has been made to prevent over packaging? (e.g., removal of extra layers or packing components, size/weight reduction, case count optimization, cube utilization, etc.) Has the packaging been designed specifically for the ecommerce market? (i.e., additional product information can be found online rather than on-pack.) Does the packaging meet all courier requirements?

2. Product Protection and Consumer Safety:
Does the package provide adequate product protection vis-à-vis security and food safety (where applicable), i.e., tamper-evidence, damage prevention, product safety, shelf stability, child-resistance? Was it produced in a GFSI certified facility? Does it comply with ISTA standards?

3. Degree of Manufacturing Complexity:
Does the utilization of technology, materials recovery, separation or cleaning processes increase the degree of difficulty; provide differentiation or impact cost?

4. Innovative Use of Materials:
Has innovation been applied so that the material is sourced renewably and/or can incorporate or increase recycled content?

5. Sustainable Design:
Has the package been designed with the circular economy in mind so that waste to landfill is avoided and the material can be recovered post-use? (e.g., reusable, recyclable, compostable, alternative energy applications, etc.)

6. Merchandising and Consumer Appeal in Store:
Does the branding, graphics and structure have instant WOW factor appeal to its target market and in relation to its competitors? Was this package designed with the consumer in mind? For example, is it easy to open, easy to carry, easy to return? Has reverse logistics been considered?

7. Communication and Labelling Effectiveness:
Is the design easy to read, clear, legible, and compliant? Is it nutritional labelling compliant, if applicable? Does it include effective disposal instructions, or substantiated green messages?

8. Consumer Functionality and Use at Home:
Some packaging can look appealing online but can lack functionality, convenience, and performance during use. For example, does the design allow for the packaging to be easily opened and accessed? Do the unique structural elements (e.g., shape, closures, carry handles, etc.) cause consumers to remember the package?

9. Active, Intelligent, Smart and Augmented Reality Applications:
Does the package include any additional applications that help improve the disposal and/or recovery of the package?

10. Collaboration Process:
How did all participants work together to get the product to shelf? Discuss the role of brand owner, designer, prepress, printer etc.

11. Design Performance Improvement:
Describe how the package design is performing? (Possible evidence includes incremental sales, distribution, or market share performance improvement metrics; third-party testing (i.e., ISTA), client/customer testimonials, or research results or any other metric you feel speaks to the effectiveness of the design).