Important advice to complete your entry:
Entry Deadline: October 13, 2023
High quality pictures that capture the true essence of your package are beneficial
Excellent written content generally yields good results
Be succinct, do not repeat or overstate
Facts are more important than subjective views
Market success is the ultimate demonstrator of success
Testimonials, awards, or recognitions offer credibility
Limit of 1000 characters per question
Entry Form Questions
Brand Marketing
New Brand | Brand Extension | Revitalized Brand | Specialty
Describe your submitted project in one sentence
What was the overriding challenge and objective and how did you solve it?
What was the overarching objective, and what challenges did it present for design?
Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.
Strategy/Opportunity
What opportunities were identified to enhance the brand experience? Speak to the idea that underpins the creative, why it’s differentiated, and how it meets the audience’s needs.
Creative/Solution
How does the resulting design deliver on brief and enhance the brand experience? Speak to why/how the design delivers on-brief and the idea that underpins your solution?
Shelf/Impact
How does the design create impact on shelf? Speak to how the packaging design ethos, architecture/navigation principles, and unique brand assets create a cohesive and compelling consumer brand experience.
In the next step, provide a visual of the brand/range on-shelf at the retail level against the competition (real-world photo preferred). If available online, please share how the packaging is intended to show up on the digital shelf.
Market Performance Indicators
Describe how the packaging design performed or explain the increase in retailer buy-in.
How has consumer engagement increased and how has it performed in market since launch (sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)? If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).
Collaborative & Inclusive
Inclusivity & Teamwork. Describe how you ensured people’s differences were incorporated into every stage of design (abilities, ages, disabilities, learning styles, life experiences, neurodiversity, races/ethnicities, religion, classes, genders, sexual orientations, and any other difference).
Share how your team worked collaboratively (brand, design agency, pre-press & printer-converter) to deliver the project outcome.
Package Innovation Design
E-Commerce
Describe your submitted project in one sentence
What was the overriding challenge and objective and how did you solve it?
What was the overarching objective, and what challenges did it present for design?
Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.
Describe how the design improved overall e-commerce package performance?
Share relevant metrics e.g. consumer convenience, product protection, reduced excess packaging, improved courier efficiency, use of certified materials…
Describe what was done to develop effective labelling
In the next step, provide images that highlight key labelling, branding (if applicable) and design elements. Share how the packaging is intended to show up on the digital shelf.
Describe how the package design team worked collaboratively to deliver a successful project outcome
Share how the team worked with partners across the value chain to deliver an improved e-commerce pack design e.g. raw materials suppliers, packaging manufacturers and equipment suppliers, design agencies, graphic production/ pre-press partners, others.
Market performance indicators
How has consumer engagement increased and how has it performed in market (reduced damages/returns, sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)?
If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).
Package Innovation Design
Labels
Describe your submitted project in one sentence
What was the overriding challenge and objective and how did you solve it?
What was the overarching objective, and what challenges did it present for design?
Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.
Describe how the innovation improved the label performance
Share relevant metrics e.g. cost savings, manufacturing and print production efficiencies, sustainable operations including use of inks and adhesives acceptable in / certified for recycling systems.
Describe on-pack communication (if any) highlighting the label innovation
In the next step, provide images as standalone and as competitive shelf set.
Describe how the package design team worked collaboratively to deliver a successful project outcome
Share how the team worked with partners across the value chain to deliver an improved label e.g. raw materials suppliers, label manufacturers and equipment suppliers, design agencies, graphic production/ pre-press partners, others.
Market performance indicators
How has consumer engagement increased and how has it performed in market (sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)?
If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).
Package Innovation Design
Technical
Describe your submitted project in one sentence
What was the overriding challenge and objective and how did you solve it?
What was the overarching objective, and what challenges did it present for design?
Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.
Describe how the technical innovation improved the package performance
Share relevant metrics e.g. cost savings, manufacturing efficiency, logistics efficiency, optimized material usage, material certifications, consumer convenience and accessibility…
Describe what was done to develop effective labelling to communicate the package innovation
In the next step, provide images that highlight key innovative design elements.
Describe how the package design team worked collaboratively to deliver a successful project outcome
Share how the team worked with partners across the value chain to deliver an improved technical design e.g. raw materials suppliers, packaging manufacturers and equipment suppliers, design agencies, graphic production/ pre-press partners, others.
Market performance indicators
How has consumer engagement increased and how has it performed in market (sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)?
If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).
PAC IOU
Inclusive Opportunities & Universal design
Inclusive Design
Describe your submitted project in one sentence
What was the overriding challenge and objective and how did you solve it?
What was the overarching objective, and what challenges did it present for design?
Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.
Inclusive design process
How did you ensure people’s differences were recognized and incorporated into every stage of the packaging design?
Accessibility effectiveness
Describe how the pack helps create equal access for all. How is the associated information easy to access, use and understand beyond the primary target.
Shelving strategy and competitive set
How does the design create impact on shelf?
In the next step, provide images that highlight key areas of focus, in-situ, as well as merchandising photos where possible, that illustrate how your product disrupts on shelf and create awareness against the competition (real-world photos preferred). If available online, please share how the packaging is intended to show up on the digital shelf.
Market Performance Indicators
How has consumer engagement increased and how has it performed in market since launch (sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)?
If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).
PAC IOU
Inclusive Opportunities & Universal design
Universal Design
Describe your submitted project in one sentence
What was the overriding challenge and objective and how did you solve it?
What was the overarching objective, and what challenges did it present for design?
Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.
Universal design process
How did you reflect the 7 principles of universal design into your project?
Accessibility effectiveness
Describe how the pack helps creates equal opportunities for usage beyond the primary target user.
Product innovation and usage strategy
How does the design create impact on shelf?
In the next step, provide images that highlight key areas of focus, in-situ, as well as merchandising photos where possible, that illustrate how your product disrupts on shelf and create awareness against the competition (real-world photos preferred).
If available online, please share how the packaging is intended to show up on the digital shelf.Market Performance Indicators
How has consumer engagement increased and how has it performed in market since launch (sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)?
If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).
Sustainable package design
Carbon Reduction
Describe your submitted project in one sentence
What was the overriding challenge and objective and how did you solve it?
What was the overarching objective, and what challenges did it present for design?
Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.
Describe how the package design reduced the carbon footprint
Share relevant metrics e.g. LCA data, GHG emissions, PIP360 score, material certifications, operational improvements and if possible how this package project fits within company net zero goals. We offer entrants a complimentary PIP360 score but we require additional information. Please contact labraham@pac.global for more information.Describe what was done to develop effective labelling to communicate relevant sustainability information while avoiding green-washing
In the next step, provide images that highlight key sustainability messaging and design/functional elements.
Describe how the package design team worked collaboratively to deliver a successful project outcome
Share how the team worked with partners across the value chain to deliver a lower carbon footprint pack design e.g. raw materials suppliers, packaging manufacturers and equipment suppliers, Municipalities, MRF operators, PRO’s (producer responsibility organization), design agencies, graphic production/ pre-press partners, others.
Market performance indicators
How has consumer engagement increased and how has it performed in market (sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)?
If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).
Sustainable package design
Package Circularity
Describe your submitted project in one sentence
What was the overriding challenge and objective and how did you solve it?
What was the overarching objective, and what challenges did it present for design?
Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.
Describe how the package design improved package circularity (minimizing waste to landfill)
Share relevant metrics e.g. material reduction, % recycled content used, use of certified materials, number of reuses, increased recyclability, operational efficiencies. We offer entrants a complimentary PIP360 score but we require additional information. Please contact labraham@pac.global for more information.
Describe what was done to develop effective labelling to communicate relevant sustainability information while avoiding green-washing
In the next step, provide images that highlight key sustainability messaging and design/functional elements.
Describe how the package design team worked collaboratively to deliver a successful project outcome
Share how the team worked with partners across the value chain to deliver improved circularity e.g. raw materials suppliers, packaging manufacturers and equipment suppliers, Municipalities, MRF operators, PRO’s (producer responsibility organization), design agencies, graphic production/ pre-press partners, others.
Market performance indicators
How has consumer engagement increased and how has it performed in market (sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)?
If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).