PAC IOU Category

Furthering our commitment to advancing opportunities in the packaging industry for everyone and advocating for packaging designed for all, we have added a new category to the 2022 PAC Global Awards.

In 2021, PAC launched an initiative to champion inclusivity, equality, and accessibility in packaging brand design and innovation.

Initiative Overview

PAC IOU | Inclusive Opportunities for Universal Packaging

Purpose: To champion packaging design by everyone, for everyone.

Vision: An inclusive packaging world.

Mission: To educate and transform the packaging value chain by engaging everyone in the process, to ensure accessibility.

Inclusivity

This group seeks to leave no one behind, and champions change for all:

  • abilities

  • ages

  • classes

  • disabilities

  • gender

  • learning styles

  • life experiences

  • neurodiversity

  • races/ethnicities

  • religion

  • sexual orientations

  • and, any other difference

Accessibility

The 7 Principals of Universal Design

  1. Equitable Use
    The design is useful and marketable to people with diverse abilities.

  2. Flexibility in Use
    The design accommodates a wide range of individual preferences and abilities.

  3. Simple & Intuitive Use
    Use of the design is easy to understand, regardless of the user’s experience, knowledge, language skills, or current concentration level.

  4. Perceptible Information
    The design communicates necessary information effectively to the user, regardless of ambient conditions or the user’s sensory abilities.

  5. Tolerance for Error
    The design minimizes hazards and the adverse consequences of accidental or unintended actions.

  6. Low Physical Effort
    The design can be used efficiently and comfortably and with a minimum of fatigue.

  7. Size/Space for Approach & Use
    Appropriate size and space is provided for approach, reach, manipulation, and use regardless of user’s body size, posture, or mobility.

Source: National Disability Authority